Who are Watching Us?


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Wednesday, February 21, 2007

Persistence

Mea Culpa. That is a latin phrase which used to be heard in the Catholic Church. Translated loosely in today's pop culture language that is "My Bad". Keeping with the church theme, my transgression is not coming to Wednesdaay meetings. True, for some I had legitimate reasons, but for others and being perfectly honest, I blew them off. (there's another popular slang term)

Why did I do that? As I just explained to Luis, I didn't feel loved. What that meant is, although having good intentions, I had trouble getting into the blog and gave up. Being a little scatterbrained and not having regular contact/ reminders about Wednesday meetings, they fell through the crack. (Hey, I'm just full of sayings)

Now, I realize the meetings and activities are a joint venture, but the brain child is Luis. Had he held my hand on the blog access, called and kept in touch with reminders, I might not be in this confessional booth right now saying "Mea Culpa".

There's a lesson to be learned here. Although I am a member of this band of pirates, in reality I could be seen as a customer to Luis. There is a fine line between keeping in touch and being a pain in the ass, and for ever customer it might be different. I'm one of those guys who doesn't mind some gentle pressure. Of course there has to be some interest in the first place. Without it, I may just block your call and file your reminders under PITA.

In summary, and as a reminder to all of us (myself included), how many potential customers have we initially talked to and not followed up with or given a gentle reminder? How many are we waiting to call us and the phone never rings? Hopefully, Luis can take a little criticism as a way of making a point.

Tuesday, February 20, 2007

Increase Your Sales with a Smile!

Here are a few hints on how to build a "Referral Based Business" from The Brooks Group. GOOD INFORMATION IS AVAILABLE AT Just Trade Leads!

Here’s a hint: This month’s issue is by guest author Bill Cates. Bill is the leading expert in strategies for attracting clients through referrals. He is the author of, “Get More Referrals Now” and the creator of the “Unlimited Referrals® Marketing System.”

Everyone knows referrals are a great way to get a foot in the door, but few people take full advantage of this wealth of opportunities. Click on the link below to read Bill Cates' expert advice on how to build a steady stream of high-quality clients through referrals:

http://www.brooksgroup.com/newsletters/sm/07/2-07.htm

Lou Costa, Accounts Receivable Consultant
Transworld Systems Inc.